Taher Roshandel; Sahar Dadjou; Fahime Negin Taji
Abstract
In this paper with the use of cultural studies approach and from the perspective of critical theory of everyday life scholars such as Henry Lvfvr, Michelle Dvsrtv, and John Fiske, and also by using Roland Barthe’s Semiotics approach, we discussed the Semiotic analysis and discovering ...
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In this paper with the use of cultural studies approach and from the perspective of critical theory of everyday life scholars such as Henry Lvfvr, Michelle Dvsrtv, and John Fiske, and also by using Roland Barthe’s Semiotics approach, we discussed the Semiotic analysis and discovering the meaning of the image represented form different aspects of youth’s everyday life in context of Tehrann city in two levels of implicit and explicit implications at three movies” “Tehran, Tehran”, “Melissa” and “at the end of eighth Street. Films selection was based on purposive sampling and continuity in film making in order to reveal the directors view of different generation as well as the importance of the city as a driving element in the narrative. Image represented from Tehranian youths shows that their consideration of Citizenship status, is a vertical consideration that despite of their efforts in resisting the interests of the ruling power, eventually they see themselves in situations to be inevitably subordinate and passive receptive of environmental change. Special features of Tehran like will and power, put pressure on young people to make decision or reaction, and if they weren’t in this city, they would not act similar. The city that represented in this movies, is a place that characters have short and unstable relationship on it, and its insecurity atmosphere suppresses the aspirations of young people, in their demand to find their goals, tehran leads them outside its territory, Tehran is a place that put spaces among heroes, generations and its citizens ,which marginalize the new generation grew up in its context from the mainstream of the society at the expense of trying to choose and determining their own destiny
Taher Roshandel Arbatani; Alireza Tehrani far; Sadra Khosravi
Abstract
In this paper we tried to depict the effect of computer-mediated communication on attitude change in intercultural interpersonal communications. The researchers arranged 20 virtual informal deep interviews with non-Iranian interviewees who have been in contact with the researchers via the internet ...
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In this paper we tried to depict the effect of computer-mediated communication on attitude change in intercultural interpersonal communications. The researchers arranged 20 virtual informal deep interviews with non-Iranian interviewees who have been in contact with the researchers via the internet during the last 10 years. Despite the fact that their perceptions about Iranians years ago were very schematic in the first encounters with the researchers, the researchers recognized these attitudes had changed gradually during these years. Observing such a change in the daily communications, the researchers decided to share this ethno-methodological knowledge with their intellectual colleagues; so this paper started to be written systematically. First, in reference to Arbib, Conklin, and Hill, the researcher tried to discover the mechanisms of schema formation about Iranians in the minds of these interviewees. The researchers also classified the schematic perceptions- what Wood defines as Personal Constructs, Prototypes, Stereotypes, and Scripts- about Iranians. Second, an attempt was made to find out why these interviewees, with those pre-maintained negative attitudes about Iranians, became interested to interact with an Iranian on the internet. Next, they have been asked about their mental experiences of facing an Iranian, whose characteristics are in contrast to the prejudice they had maintained about Iranians. Finally, Affective Cognitive Consistency Theory was used by Rosenberg and Abelson to explain how those stereotypical and prejudicial attitudes about Iranians have changed in the context of emotional give-and-takes in friendships.
